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Event Cancellation

Most event organisers are operating at a financial loss until an event goes ahead and the income is generated. If an event is cancelled or there is an unexpected increase to the costs involved, organisers could find themselves out of pocket, with all the money they have invested lost. Event Cancellation Insurance covers the financial loss as a result of the cancellation, abandonment, postponement, interruption or relocation of an event (in whole or in part), due to unforeseen circumstances. Should something happen to stop the event from going ahead, Event Insurance protects you against the following and more:

  • Adverse or extreme weather
  • Natural catastrophe
  • Extra, unexpected expenses to keep the event running
  • Power failure
  • Public transport failure or denial of access
  • Failure to vacate the event venue
  • Strikes
  • Terrorism or threat of terrorism
  • The inability of any person(s) to appear at your event e.g. speakers or performers
  • TV transmission failure

Our team work with some of the most trusted international insurers to provide comprehensive and affordable cover for all your events – from small not for profit events to large scale sporting and music festivals.

For more information on Event Cancellation insurance, please contact us. 

Prize Indemnity Insurance

Are you looking to offer something outside the box? Or even in it, as the case may be. Prize Insurance could be what is needed to take your next promotion to a new level. Prize Insurance ensures you are not at a loss should you hold, take part in or organise a prize give away. The policy allows us to provide a solution against the risk that the prize will be won, with the insurance premium calculated based on the prize value and likelihood of a win.

The development of prize promotions can be shaped to meet your needs in line with any particular objectives, marketing channels, specific audiences, budgets and timelines. The most popular Prize Insurance offering is Hole in One Insurance, although we have found solutions for many different promotions. We can assist with any game in which a mathematical probability can be devised.

Types of competitions and promotions we can help insure
Hole in One insurance

Golf Days are a great day out why not add to the fun with a Hole-in-one prize insurance.

Specifically designed for corporate golf days, golf competitions or charity golf events. It covers the cost of a prize being won on a par 3 hole should a contestant achieve a hole-in-one at the insured hole.  

You could offer a car, cash prize, holiday, boat and add to the excitement and make your golf day a huge triumph.

Sport event promotions

Increase your event attendance by offering an incentive such as a cash prize or a new car? Establish lifelong supporters. We can help you offer an assortment of promotions, games and contests to get the crowd going and keep the entertainment flowing whilst involving your sponsors.

Your objective may be to raise funds for charity, create brand awareness, keep the kids entertained or build your gate takings.

Whatever the reason, we can assist in helping create a game that fits your needs; if it has a fixed prize limit and a mathematical probability can be devised we can help.

Popular games we have placed include:

  • Kick for Cash
  • Sporting competition ladder pick
  • Hole in One Golf
  • Catch the ball
  • Basketball Half-Court
Social media

Build your brand buzz! Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, why not add in an incentive and the chance to win! If the competitor wins the prize you do not have to pay for it.

Prize draws are a very effective consumer incentive in promoting products and services using social media channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Promotion ideas

Prize insurance is an incredibly adaptable promotion tool. Some prize draws can be run in just about any location other prize draws will require an assessor to be on site for the draw.

Please contact Aon's Scheme Team for further information on the following ideas.

  • 1 in 100 lucky envelope draw (or 1 in 50, 1 in 25, etc)
  • High Fives card draw (also called a ‘5 in 40’ draw)
  • 5 in 12 card draw
  • Chocolate wheel / prize wheel spin
  • Crack the safe / Code breaker
  • Dice roll / 6 sizes
  • Sporting competition ladder pick
  • Kick for cash / Kick to win (rugby / football / soccer kick)
  • Half court / Full court basketball shoot or netball goal

Food for thought

A great prize is one that gets people excited about participating in your promotions. To gather high-quality leads that will actually result in more business to you or your sponsors, choose prizes that are directly linked to your or their brand. To create a great participatory experience for your customers we can help you put together a campaign that is easy and fun to enter and has clear rules. Most importantly we can make sure you do not foot the bill if the prize on offer is won.

© 2024 Aon plc

This website contains general information only and does not take into account your individual needs or financial situation. It is important to note that limits, excesses, terms and conditions and exclusions apply to the products and services outlined on this website. Please refer to the relevant policy documents for details of cover, the provision of which is subject to the insurer’s underwriting criteria that apply at the time. Please contact us if you have any questions.